This documentary is about the rising importance of design as a competitive advantage in disruptive technologies. More than 90 different design leaders of the world’s most disruptive and influential companies were interviewed to discover the true nature of the design-driven business revolution that happening around the world.
Nowadays, all we are talking about are technologies, practicability and efficiency. Thus, design is like a bridge that connects all these complexity with meaning in our daily life. As design allows us to be able to create, develop and innovate things within our ecosystem of life, so designers are playing a role of problem solver.
When we talk about art and design, art is more virtuality. Art is creating in visual, auditory or tactile sensation, expressing author’s conceptual ideas and imaginative, and designed to be appreciated for their beauty and emotional power. Art is more abstract and not necessarily have to make sense while design is conversely.
Design have to be more logical as design is about every touch point users have when they are using the products. User journey and experience are important and design is a way that help to achieve what people need and want. Therefore, designers are playing important role in giving solutions to all of these. Design is no longer simply about designing in aesthetic and artistic, but creating somethings to become more effective, useful, additive and practical that able to attain what people demand following by this changing and renewal era.
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